In 2017, Brock began training his mind—not just to think differently, but to live differently. What started as a personal pursuit to understand human behavior led him down a path of profound self-discovery.

Through years of studying psychology, neuroscience, and peak performance, he became an IAPC&M accredited coach and behavioral neuroscience practitioner, blending science and lived experience into one powerful framework.

What followed were years of experimentation—testing human limits through ultramarathons, Ironmans, and extreme endurance events—to prove what the mind is truly capable of when fully aligned.

Out of that journey, the Category of One System was born—a framework that helps individuals awaken the divine within themselves and operate from complete alignment of mind, body, and spirit. Rather than competing with others, they transcend comparison entirely, building a new category defined by authenticity, purpose, and unshakable inner peace.

Today, Brock leads a world-class resilience brand known as Category of One, helping entrepreneurs, athletes, and everyday men rebuild the way they think, feel, and perform.

With clients and partners across the U.S., his mission is simple yet revolutionary: To build resilient leaders who trust themselves to conquer any challenge and rise into the highest version of who they are.